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  Startups and small companies do not have assets like multinational companies, but they can still win over their competitors if they have a good marketing plan. This explains why developing an intelligent marketing plan is so important to survive in the market. Therefore, they need to have an innovative digital marketing strategy to create an online presence. Choosing the right digital marketing agency in Kolkata for right digital marketing strategies is very important.  This blog will outline various digital marketing strategies for startups in 2022.  Effective Digital Marketing strategies For Startups   Social media marketing For startups or small businesses social media marketing is a very effective way for building their brand. Social media is not just about getting likes and followers rather it is about creating an online community with the same interests as your business.  According to research, 90% of marketers said that social media is very important to build up their brand.