7 SEO Techniques To Rank Your Page On Google

Want to have a digital presence for your brand? It is very important to have a consultation from the SEO company. ASSEO, the best SEO expert agency in Kolkata is here to ensure presence for your brand on the search engine result pages. As we know SEO is an important component for your digital marketing campaign. Because no brand can expect a successful brand presence without having done SEO.

You cannot do SEO by only knowing the terms and concepts. So consulting an SEO agency is very important for your business as they know the best strategies for marketing campaigns. 

Even if you gave a good business idea and your products or services are of good quality and responsive, still it’s a waste if you failed to create a presence among the people. Hence, the best SEO agency in Kolkata is here to help you establish your online presence and create awareness about your business. 

Thus, here are the 7 SEO techniques listed down to rank your page on Google:

•  Quality Content

As we know that “content is everything” in digital marketing. Your content must be of good quality and relevant to the product or services that your business provides. Main objective of including content in SEO is to enhance the search engine results by including keywords.

 Using the right keywords which have high search volume  and low competition can increase organic traffic instantly. The more engaging your content is, the more it drives the interest of the target audience.

 Make sure your content key points are properly highlighted, and use adequate headings and subheadings. Your business gains win-win outcomes through high quality content and it increases the digital presence.

• Keyword Research Tool 

The second important hack of SEO services is the selection of the right keywords. This helps to rank high and obtain the maximum visibility from your target audience online. So, using proper keyword research tools is very important as it helps to get the highly searched keyword. Some popular keyword research tools are Semrush, Google keyword planner, Ahrefs, etc.

An important part of the SEO process is using keywords, the words and phrases that best describe your business. Initially go for long-tail keywords because there is low competition. Once you start ranking then start using short and specific keywords.

We properly analyse your competitors keywords selection and then make strategies. Selection of the right keywords is important for deriving the end result. Therefore, we use keyword research tools to have a better understanding of the target keywords that are relevant for your business.

• Keyword Interlinking

Keyword interlinking means linking your article with other articles on your site, but it must be related to your article, so that the readers can be redirected to your other article by clicking on the link. Keyword linking requires skill and experience so consulting the best SEO agency is very important for your business. 

There are many ways of keyword interlinking where one is attaching the hyperlink to the keywords in the content and another is having permission to several pages of the website. 

• Fixing Of Broken Links

Fixing the broken links of the websites is very important for increasing the website’s traffic. As the broken link can damage the user experience on the website, and can even become a barrier in your organic search result. 

We all have noticed a 404 error on some websites, it’s the issue of broken links. This issue needs to be rectified to have a seamless online presence. You must consult the best SEO agency to fix the problem of broken links. 

• Using Long Tail Keyword 

Using a long tail keyword is very beneficial and it helps to rank on the search engine results. With long tail keywords, you are able to drive high quality traffic to your website and it has more chance of lead conversion. When you use questions relevant to your buyer interest there is a high chance that he will buy your product or service and this will create more online visibility.

• Working On The Meta Tag Description

The meta tag description is a mandatory requirement for the backend of our website. Hence, the formation of meta tag description stands relevant and gives vital information about the page. Ensure you have a different meta description for each page to your website. Make sure the meta tag must be small and crisp. 

• On-Page And Off-Page SEO

 On-page SEO

On-page SEO is a very important technique to improve your search visibility and traffic because you have to regularly optimise your web pages for certain keywords. We can conclude that continuous SEO analysis is important for understanding the SEO performance even better.

Off-page SEO

Inbound links are very important to increase your online presence. So make sure you have inbound links from a good and relevant domain so that it boosts your online visibility. Thereby, your website obtains maximum advantage from the front of organic search engine results.  

Conclusion

If you have a small business or a startup and you want to rank on the search result page. And if you want the process to be organic in nature then you have to do it then you have to plan a good SEO strategy. Remember, SEO is a slow and steady process so don’t expect results overnight. Patience and consistency is the key principle for SEO strategy as there are no shortcuts. 

If you are looking for the best SEO expert in Kolkata then visit our website.