BEGINNER’S GUIDE TO ON-PAGE SEO

 


Why is on-page SEO important and what are its elements?https://asseo.org/seo-expert-in-kolkata

We all are aware of the term SEO. Today, it has become an indispensable part of every business. Be it a small company or a medium, SEO is needed for every business today. But, people often get confused about how to do SEO. No doubt, getting organic traffic to your website requires great effort and time. But the results are top-notch. 


What is On-Page SEO?

On-page SEO is a practice of optimising web pages to get organic traffic and rank websites on SERP.  This mainly includes title, meta description, header, relevant and high quality content and images. Google uses this to ensure the level of expertise, authoritativeness and trustworthiness (E-A-T). You will get an improved web-page by putting all the listed factors together. 


Off-page SEO is also important in ranking a website on SERP which includes creating backlinks, social media mentions, and sharing the content which might have a direct impact on the SEO. On-page SEO is directly visible to the users. The changes made during on-page SEO are reflected on the website and to the users who get redirected to it via search results. The first website to rank on Google or Bing SERP is considered to receive the most amount of traffic.


Why is On-page SEO important?

On-page SEO plays an important role for Google to decide which website or the content is most related to the search query. Google modifies its algorithm to make the results more and more relevant for the users. The content on the website should match with the algorithm. The headlines, meta description, title, media should be optimised according to the practises used by Google. 


SEO is one of the most important factors which determines your ranking. On-page SEO helps search engines to understand the content and your website and how relevant it is with the query. 


On-page SEO is also needed for small or medium businesses if you want to place our website or business in front of your target audience. 


What are On-page SEO elements?

Now that we have understood what is on-page SEO and its importance, let’s jump onto the elements that affect it and also how can you optimise your website with the latest Google algorithm so that it places your website or content to your targeted audience. Below is the list of elements:

  • Using relevant URL: When you use our keywords in the URL of our content, Google finds it relevant. It helps it to better understand what the page is all about. Using keywords that are noticeable in URL is a good practice. Keeping it short so that people could easily get the idea of what the content is about. Using hyphens in the URL gives a clear picture and does not make it look messy.

  • Title tags: Title tag is the HTML tag which allows you to give a title to your web page. The title tag is really important because it can give a summary about what your page holds.

  • Meta description: Meta description is a short summary about the content on our page. The more attractive the meta description is, the higher are the chances of the user to click on your website link. It is important to be straight to the point in just 50 to 60 words. 

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  • Using alt texts in images: Using relevant alt texts in images makes Google crawlers notice  the content on your website faster and hence Google ends up ranking your website on SERP.

Conclusion

Best SEO agency in Kolkata

No doubt SEO is tricky, but with the help of a good agency, you can get your desired results in a short span. Asseo, the best SEO agency in Kolkata, has a team of experts who can rank your website on SERP in no time. Book your appointment today!
Location: Kolkata, West Bengal, India

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