How To Use Local search Marketing To Drive More Customers

 

Nowadays, almost half of the searches in google are about local information. Whenever people look for some product or services they are always on Google and if you’re not on Google, they’ll never find you. Without local SEO services, your business could miss out on visibility. Asseo, the best local SEO agency in Kolkata is here to make your business visible on Google or any other search engines. They use local search marketing to make sure that potential customers find them first. 

What Is Local Search Marketing?

Local search marketing is all about listing your business on the map in local searches when customers are searching for a business like yours. The best part is that you don’t necessarily have a location in the traditional way. Your business can be of any size, any industry, targeting any customer in a certain area to use local search marketing.

One component that is important to explore when discussing local marketing is something called a local pack.

For example, if you look at the image above you’ll see the search results for “best restaurants in Kolkata”. These are the top results that are shown on Google. 

Google must have some algorithm on which he ranked the results based on reviews, preferences, clicks, location and other factors. There is a chance that these businesses must be using some sort of digital marketing strategy to make sure that their business ranks on top of the search results when you Google that phrase. 

Whatever Industry you are in, Asseo, the best local SEO agency in Kolkata will ensure that your business shows up at the top when someone searches for your products or services in your local area.

Why Is Local Search Marketing Important?

Why is local search marketing important for local business?

Firstly, you obviously want to stay ahead of your competitors. The percentage of smartphone users has increased so whenever they’re looking for you, most users search for them on Google Maps. if people can’t find you easily on Google, you’ll lose your audience. 

Paid ads are also a form of local search marketing, but people do not generally click on the paid ads. They prefer clicking on the top organic result, so try to be on top of the page or somewhere near.

Advantages Of Local Search Marketing

Here are some advantages of local search marketing which will help to increase your sales revenue.

Leapfrog The Competition

One certain advantage of local search marketing is that it helps you to rank top in the search results. So there is a high chance that someone would choose your business over other competitors. 

If you are running paid ads you are definitely going to leapfrog your competitors and take your business on the top of the search results. 

Target Specific Marketers

In the beginning I mentioned that you don’t necessarily have a physical location to operate your business. If you target a specific local market you can still conduct business remotely and use local search marketing. 

For example you have an agency and you provide services online. You could technically do it from anywhere for that you don’t need to have a physical location. Many businesses are creating sitemaps on their website. This helps Google to know more about your business characteristics like where your business is from, which audience you’re targeting, and what you’re offering. 

Increase Traffic Relevancy

Relevancy is required for mainly two reasons. First is in-house business and other is Google.

First, potential clients who reach out to you are relevant, they will not ask many questions, they will not inquire much about anything, they are prepared to purchase your product or services. 

And other types of customers will just ask questions and inquire about your product or services but they will never buy any product or services from you. So marketing to a specific audience will help you to increase traffic relevancy. 

Secondly, the point has to do completely with Google.

Some amount of money is charged everytime someone clicks on your paid ads. The amount will still be deducted even if they click on your ad but don’t purchase anything. These paid ads basically help you to increase the likelihood of high ROI.

Conclusion

Keep in mind all the points mentioned above to list your local business on Google.

Asseo, the best local SEO agency in Kolkata will help you to create a Google My Business profile if you haven’t already. Because if no one can find your business there is no point in how strong your business strategy is. While creating the campaign they focus on customer persona and reputation management to attract more customers into your business.