What’s Better: SEO or PPC?

 

The ultimate goal of a business is to make sales or get leads. A good amount of leads could only be achieved with an appropriate amount of traffic to your website. Traffic to the website is the main objective for both SEO and PPC. But what is better for your business? 

The answer to this question depends on the niche of your business. If you want immediate results for your business, you opt for PPC. Before getting into which is better, let’s know a little about both the terms.

What is SEO?

Search Engine Optimization (SEO) is a process of increasing organic visibility by improving internal and external aspects of your website. SEO is the most prominent way of placing your brand in front of people who could be interested in it. SEO requires a good strategy and a lot of effort to rank your website.

Pros of SEO

• Organic Discovery: 

Organic visibility and traffic to the site is the main advantage of SEO. The search engine determines the value of a particular page with the help of its algorithm and ranks it on SERP. Hence, when a website ranks on top for a specific keyword, it is considered the most relevant and customer-centric.

• High ROI:

People search for a keyword with an intention to buy or to gain information. They are likely to click on your website if it appears on top. When they visit your website, they are very likely to generate a lead because they were already searching for the product or service. Hence, SEO gives a high ROI.

• Cost-effective:

SEO does not require much, compared to PPC, to rank a website on SERP. Only time and constant efforts are needed. A good strategy can make your website rank on the Search Engine Result Page in a very short span.

WHAT IS PPC?

Pay per click (PPC) is a model used by websites in which they have to pay every time a user clicks their ad. Websites or brands pay for their ads to appear in search pages on Search Engine Result Pages. It helps you bid for every visit to your website. PPC can result in good ROI because normally the sale or leads can generate more revenue than what you are paying for your ads.

Pros of PPC

• Immediate results: 

You can place your ad on the top right after your PPC campaign starts. You don’t need to wait for Google to recognise your content and not much effort is required.

 

• Controllable:

You can control your PPC campaigns and monitor their performance. Which ad works better in which area or how many people clicked at what hour of the day, everything could be tracked through PPC. It also shows which section of society is most interested in your services or products.

• Does not depend on Google algorithm:

Google changes their algorithm again and again to give the best and most relevant results to its users. To be on top in organic searches, you need to keep yourself updated with all the new algorithms and practise them. But with PPC, you don’t need to care about algorithms. Just plan a campaign and post it, you will start receiving traffic.

WHAT’S BETTER: SEO OR PPC?

Now we know everything about SEO and PPC, their pros and how they can help. Let's get on to our main topic: what’s better for your business?

Well, the answer to this question depends entirely on your industry and the competition. If you want immediate results, you can try PPC, but if you are tight on budget, you can wait for SEO to work its charm. SEO is a long-term investment and PPC is short. Most of the agencies go for both SEO and PPC to maintain a balance between them.

ASSEO: BEST SEO AGENCY IN KOLKATA

If you reside in Kolkata, you don’t need to worry about what’s better. Asseo, the best SEO agency in Kolkata, can help you out with all your website needs. You just have to consult them and they will help you get your business on SERP. They have a team of experts and a list of happy clients. They maintain transparency with clients and keep them updated about every accomplishment.