HOW CAN AN SEM AGENCY IN KOLKATA HELP IN YOUR BUSINESS GROWTH

 


HOW CAN AN SEM AGENCY IN KOLKATA HELP IN YOUR BUSINESS GROWTH. https://asseo.org/best-Search-Engine-Marketing-Agency-in-kolkata


Everyone today is aware of digital marketing and its need for the growth of a business. They know the importance of having an online presence. Having an online presence can drive more sales and traffic to both your online and physical stores. Digital marketing depends upon a lot of factors. SEM is one of them. If you are looking for an SEM agency in Kolkata, Asseo is the one. 


What is SEM?

Search Engine Marketing (SEM) refers to a digital marketing strategy used to increase the visibility in Search Engine Result Pages (SERPs). It is the act of using paid strategies to get visibility. If you want quick results or ranking on SERP, you can opt for SEM. With SEM, brands pay a certain amount to place their ads on SERP. These ads appear on top and bottom of SERP. Google charges money only when someone clicks on the ad. It is called Pay Per Click (PPC).


Why is SEM important?

Consumers have developed a habit of searching everything on Google. Whether researching or shopping, they always take the help of Google to know what’s in trend or where they can find the product or service. Best way to make your customers notice our product is to place them on the first page of search results. SEO can take months but still does not guarantee ranking on the first page. With SEM, you can place your website in front of your customers and generate good traffic on your website.


Types of SEM keywords

When doing SEM campaigns, you need to target some specific keywords. When users search for these keywords, your ad will appear. Either you can include or exclude keywords from your campaign. The types of keywords are listed below:

  • Broad match Keywords:

This type of keywords target variations of a term. The keywords include similar phrases, similar meaning, plural or singular forms and misspellings. For eg. if your targeted keyword is hats, your ad might appear for keywords like sun hats, blue hats, winter hats, etc.

  •  Phrase match Keywords:

This type targets the exact phrase, words before and after the exact phrase. For eg: If your targeted keyword is “blue hat”, your ad might appear for searches like beach blue hats, winter blue hats, best blue hats, trending blue hats, etc.

  • Exact match Keywords:

Exact match keywords include singular and plural forms, misspellings, abbreviations, paraphrases or close related phrases of keywords you are targeting. For eg: You are targeting “summer hat”, your ad will appear in searches like summer hats, smr hat, summers hats, etc.

  • Negative Keywords:

Negative keywords are the keywords that you exclude and do not want to target. These keywords are a variation of all the other types of keywords. Examples of negative keywords: Suppose your targeted keywords are “summer hats” only for women, your negative keywords could be summer hats for men, summer hats for kids, etc.


Conclusion

Google search for best SEM agency in Kolkata https://asseo.org/best-Search-Engine-Marketing-Agency-in-kolkata

We believe Google is always right. It is right here as well. Asseo is the best SEM agency in Kolkata, offering the best search engine marketing services. Their service “SEO PAY LATER” is the cherry on cake. Book your appointment today!

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