How To Choose The Correct Advertising Agency In Kolkata For Your Campaign

 

We all know the importance of an advertising agency in creating an effective campaign. From mainline advertising to building a strong digital presence, finding an agency that acknowledges your brand’s persona is significant in designing a great marketing and advertising strategy. How do you choose a good agency for your campaign?

Here are the steps for you to select the right agency for your business:

Shortlisting The Advertising Agency

We know there are different types of ad agency in Kolkata, who provide different types of advertising services. Suppose, you do a quick Google search of all the ad agency in Kolkata, you’ll end up with pages and pages of search results. Now, how do you shortlist the companies you want to work with for your campaign? 

Before choosing the company keep in mind the three important aspects of your campaign; collateral, creativity and cost. These components should give you a criteria for selecting agencies as they give you a short idea of what you need from these ad agencies. For instance, the number of collateral for your campaign will help you to decide the size of the agency you should select. Likewise, creativity and cost will give you a correct idea of the type and size of the agency that would work best with your campaign. 

Consider Sector-wise Experience

Though it is not necessary that an ad agency must be in your niche, there is no doubt that having an agency that is related to your sector is advantageous. This will help the advertising agency to have a better understanding of your target audience. Because they are already in this sector so they must have an idea about the type of creatives your targeted audience prefers. This factor only works when you deal in a particular sector like healthcare. 

If you really want to work with an ad agency in Kolkata, who has already worked in your sector or niche, you can check their portfolio to figure out if that agency is compatible for your brand. Some companies also put their case studies on their website, so you can also get an idea of their thought process for the campaign in your industry. 

Reviewing The Creative Work

We can call an advertising successful when that ad has created attention for the product. Hence, choosing an agency who has a very strong creative reputation is very important. But how will you decide that?

Every advertising agency has a portfolio on their website where they have a portfolio of their work. So you can check out their portfolio and decide if that agency would work best with your campaign or not. Portfolio gives you an idea about the thought process of the company, how creative they can be, and how well they can execute everything. 

While you look into the portfolio give main attention to creatives and see whether they match the style and tone of the campaign you have decided to create. 

Understanding The Range Of Service That Will Be needed

Before selecting an ad agency in Kolkata, understand the number of services you require for your campaign and accordingly decide the agency you’ll require for your campaign. If your campaign needs to be executed in mainline then you’ll need a full-service agency for your brand. But if you have a specialised campaign then a creative boutique would be perfect for your brand. 

Meeting The Agency’s Team

This step is very important before you decide on an advertising agency for your campaign. You basically meet an account manager or senior creative whenever you meet an advertising agency. Meeting agency’s team members provides you an opportunity to share all your ideas related to your campaign and also clear queries about the work ethics of the company. This will give you a clear idea about the agency if it’s perfect for your brand. 

Preparing The Brief

Preparing a brief about your campaign is very important. It gives the agency an idea about the requirements for your campaign. Spend some quality time creating a brief in figuring out what to include as it answers important questions related to your ad campaign. Preparing a brief about your ad campaign should be your first step, so make sure it’s clear and easy to understand before selecting an ad agency in Kolkata.