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  Digital marketing plays an important role in the growth of modern business. Without digital marketing it has become difficult for businesses to grow. As the competition is growing more and more companies are growing their brand on the internet.  Without SMM (Social Media Marketing) it is really difficult to reach the customers. Two main ways to reach potential customers are Social Media Optimisation and Social Media Marketing (SMO and SMM). These two channels help to obtain competitive boundaries and increase visibility for business websites. These two channels are completely different from each other when it comes to digital marketing.  Asseo, the best SMM agency in Kolkata is here to help you understand the importance of SMM for your business websites in this modern business world. SMO and SMM- The Difference SMO and SMM are based on different tools and strategies but they both are effective in their own way. Below we’ll understand how SMO and SMM have changed the complete scenari

  Nowadays, almost half of the searches in google are about local information. Whenever people look for some product or services they are always on Google and if you’re not on Google, they’ll never find you. Without local SEO services, your business could miss out on visibility. Asseo, the best local SEO agency in Kolkata is here to make your business visible on Google or any other search engines. They use local search marketing to make sure that potential customers find them first.  What Is Local Search Marketing? Local search marketing is all about listing your business on the map in local searches when customers are searching for a business like yours. The best part is that you don’t necessarily have a location in the traditional way. Your business can be of any size, any industry, targeting any customer in a certain area to use local search marketing. One component that is important to explore when discussing local marketing is something called a local pack. For example, if you lo

  The ultimate goal of a business is to make sales or get leads. A good amount of leads could only be achieved with an appropriate amount of traffic to your website. Traffic to the website is the main objective for both SEO and PPC. But what is better for your business?  The answer to this question depends on the niche of your business. If you want immediate results for your business, you opt for PPC. Before getting into which is better, let’s know a little about both the terms. What is SEO? Search Engine Optimization (SEO) is a process of increasing organic visibility by improving internal and external aspects of your website. SEO is the most prominent way of placing your brand in front of people who could be interested in it. SEO requires a good strategy and a lot of effort to rank your website. Pros of SEO Organic Discovery:   Organic visibility and traffic to the site is the main advantage of SEO. The search engine determines the value of a particular page with the help of its algo

Nowadays, internet marketing has become an important element regarding any marketing strategies. Content writing could be assignificant as being a SEO approach that SEO experts contemplate. SEO expert service generally targets to rank your blog on the search engine result pages, but this is really difficult if your content is not strong and relevant to the information related to your business. Asseo, the best SEO expert agency in Kolkata has a team of best content writers, who write high quality and relevant content which entices readers.  Search engines algorithm is very strong, it will never rank your content on top of the search result pages if your content is without objective. Your content must be of good quality and relevant to the product or services that your business provides. Main objective of including content in SEO is to enhance the search engine results by including keywords. Asseo, the best SEO expert agency in Kolkata focuses on the competitors keywords research and

Want to have a digital presence for your brand? It is very important to have a consultation from the SEO company. ASSEO, the best SEO expert agency in Kolkata is here to ensure presence for your brand on the search engine result pages. As we know SEO is an important component for your digital marketing campaign. Because no brand can expect a successful brand presence without having done SEO. You cannot do SEO by only knowing the terms and concepts. So consulting an SEO agency is very important for your business as they know the best strategies for marketing campaigns.  Even if you gave a good business idea and your products or services are of good quality and responsive, still it’s a waste if you failed to create a presence among the people. Hence, the best SEO agency in Kolkata is here to help you establish your online presence and create awareness about your business.  Thus, here are the 7 SEO techniques listed down to rank your page on Google:  Quality Content As we know that “co

  In today’s era, when everything is going digital, choosing the right digital marketing agency to promote your brand becomes essential. One wrong move can make the reputation of your brand face a downturn. So, the question arises, how can you choose an agency which does not make fake promises and stands on what it says. Afterall marketing is all about placing your product or services in front of your targeted customers. With traditional marketing, it was easy to publish ads in newspapers, television, radio, but the amount spent on such ads was huge, and the rate of conversions was too low. That is not the case with online marketing. You can directly target your potential customers and make sales. What is Digital Marketing? Today, everyone is on their phone most of the time. Whether surfing, chatting, shopping, the list is endless. Digital marketing helps a brand place its products in front of people interested in them with the help of the internet or any other form of digital communic

  We all are aware of the term SEO. Today, it has become an indispensable part of every business. Be it a small company or a medium, SEO is needed for every business today. But, people often get confused about how to do SEO. No doubt, getting organic traffic to your website requires great effort and time. But the results are top-notch.  What is On-Page SEO? On-page SEO is a practice of optimising web pages to get organic traffic and rank websites on SERP.  This mainly includes title, meta description, header, relevant and high quality content and images. Google uses this to ensure the level of expertise, authoritativeness and trustworthiness (E-A-T). You will get an improved web-page by putting all the listed factors together.  Off-page SEO is also important in ranking a website on SERP which includes creating backlinks, social media mentions, and sharing the content which might have a direct impact on the SEO. On-page SEO is directly visible to the users. The changes made during on-pa